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Action Plan 2005
Action Plan 2005
- Prepare questionnaire by revising 2002 version and requesting prioritization of 'top concerns';
make available via web and analyze and report outcomes to EB
- Review how SCONUL markets itself
- Produce standard publicity material with distinct SCONUL branding
- Devise explicit communication strategy, including a statement outlining the levels at which
different members will be consulted and engaged, and encouragement to senior staff to filter
information to others
- Establish contact with new members and new Representatives via welcome pack in print and
electronic format
- Keep members informed of group activity through quarterly email digest
- Forge and maintain links with other groups, to facilitate implementation of SCONUL communication
strategy - ask group Secretaries to supply regular bullet points re progress and activities
- Develop strategy for SCONUL website, including development of Directory as online database, and
prepare action plan
- Promote online-only publishing, ensuring all titles online-only except annual statistics and,
for the time being, SCONUL Focus
- Monitor demand for SCONUL publications
- Publish new titles in areas of interest to members, liaising with groups over revisions\new titles;
commissioning agreed new titles; and coordinating publishing schedule with groups (from early 05)
- Devise marketing strategy for publications and market them more robustly, producing guidance and
checklists for groups and using SCONUL Focus, LIS press, LIS email lists, press releases
- Implement agreed changes to online SCONUL Directory - making it interactive to facilitate updates
and ensure currency, with templates for library profiles and individuals’ areas of interest and
experience (after formulation of website strategy and action plan)